How It Works...

In preparation for tomorrow's launch I thought I would give you a brief tutorial advising how the store is going to work and what my idea is behind the concept. 

First and foremost I am a Designer and I really wanted that to be reflected in our online store.  I wanted to create something which was different and exciting.  Over the years we have had so many requests from overseas and interstate blog readers wanting to access our things which has really pushed me to open an online store so that everyone can have a piece of what we do. 

One of the most important things I wanted to achieve with our online store was for our customers to have that same wonderful experience of entering our online store, as those who enter our bricks and mortar store.

In an attempt to make this succeed I thought it would be wonderful to present a series of seasonal vignettes which will showcase special things I have either found or had custom made.  Items for sale will be put together in a room scene/vignette and basically each product which is for sale will have a number on it.  You click on the number and then you will be directed to a full description of the item including the price, the size, how many we have available and see some more close-up images of the piece. You can then you can either add it to your cart or continue shopping in the room - it’s as simple as that.

The first vignette which we will be presenting in tomorrow's launch is for Winter 2011.  Our next vignette after Winter will be for Spring and it will go live in around 8 weeks time.

Below, I have posted some images of our site structure using a dummy image.  {This is just to give you an idea how the site will work...this is not the actual vignette}.

First Page {above} - Entry page into the store...

Second Page [above} - An image with some text describing our look for that season...

Third Page {above} - This page is the page you will be able to purchase from.  You will basically be able to click on each product number which will then take you to a page similar to the page below which will give you full details about the product including the price, the size etc.  And from that page below you can either add the item to your cart or continue shopping in the room...

The thing I will say is that we are not going to have a lot of stock of any particular item in an attempt to keep our things very special and exclusive.  So, if you really want something then I suggest you go for it because it may not be there when you click back next time...

And yes, we are shipping our small goods internationally.  It's just the furniture which we won't be shipping internationally at this time.

So, that's it.  I hope you like my concept and I hope that each vignette we present will inspire you.  If you've registered on our holding page over at  you will be one of the first to know tomorrow when the site goes live and then after that I will post about it here on the blog.

Thank you to everyone for your continued interest and support...


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